James co-founded San Francisco-based Ooga Labs in 2007 to built consumer Internet companies. He was an early proponent of viral media, and founded Tickle in 1999, which he sold to Monster in 2004. He went to Princeton, and is a Henry Crown Fellow at the Aspen Institute. In 2000, he co-founded the Richter Scales, an a cappella singing group. James lives in Palo Alto with his wife and four boys.